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Kevin Cabral

đź‘‹Hi, I'm Kevin

CRM Specialist, Marketing Automation & Developer 

I bring over 4 years of experience in CRM, combined with technical skills in web development, automation, and data management. Leveraging both my marketing and technical expertise, I optimize CRM campaigns, design automated customer journeys, and develop tailored solutions aligned with business needs. This site showcases my professional background, technical skills, and recent projects.

About me

Hi, I’m Kevin!  

  

I’ve been working in CRM and marketing automation for over 4 years. With an honors degree in Marketing from UQAM and a Certificate in Computer Science from McGill University, I blend programming and marketing to create performance-driven, data-based campaigns.  

  

I’m passionate about everything that connects technology, data analysis, and customer experience. No matter the stage of the project, I have the knowledge to contribute from the initial concept through to technical implementation and performance analysis.  

  

My goal is to design efficient, business-aligned solutions and act as a bridge between the worlds of marketing and technology.  

My Background

Education

Honors Bachelor's Degree in Marketing

ESG-UQAM | 2017-2020

Certificate in Computer Science and Information Technology

McGill University | 2023-2025

Work Experience

Credit Card Advisor

Desjardins | 2019 - 2020

I assisted members in selecting financial products tailored to their needs, particularly credit cards, while delivering personalized, detail-oriented service. I also collaborated closely with credit teams to resolve complex cases and stayed informed about industry developments.

Global CRM Coordinator

BRP | 2020 - 2022

I designed and managed multichannel CRM campaigns using Adobe Campaign and Salesforce Marketing Cloud, optimizing segmentation strategies to boost engagement. My responsibilities included quality assurance oversight, strategic CRM best practices (GDPR, CASL), and the integration of automation tools to enhance customer experience.

CRM Specialist, Loyalty Program

Air Transat | 2022 - 2024

I developed and launched high-impact email and SMS campaigns, improving targeting and personalization through Adobe Campaign. Acting as a bridge between marketing and IT teams, I led workflow automation, managed daily scrums, and coordinated CRM priorities. My role also involved performance analysis using Power BI and Google Analytics to guide strategic decisions.

Specialist Outbound Communications

SSENSE | 2025

Coordination of CRM projects and campaigns with internal teams (copywriting, design, partnerships). Optimization of processes and email code to improve send efficiency. Conducted A/B tests with control groups and analyzed results using Google Sheets to enhance campaign performance.

Key Skills

CRM & Automatisation
Designing and optimizing automated customer journeys through email, SMS, and push notifications. Familiar with major CRM and marketing automation tools to create personalized, high-performing campaigns.
Programming
Web development and technical integrations using Java, JavaScript, HTML/CSS, and SQL. I act as a bridge between marketing and tech teams to ensure smooth and efficient project execution.
Data Analysis
Monitoring and analyzing marketing performance with Power BI, SQL, and Google Analytics. I leverage data to fine-tune strategies and maximize campaign impact.
Marketing Strategy & Project Management
Building data-driven CRM strategies and managing projects using Agile methods (Scrum, JIRA). I make sure every project progresses in a structured and effective way.

What’s in My Toolbox

  • Javascript
  • MySQL
  • Power BI
  • SQL
  • Visual Studio Code
  • Wordpress
  • DĂ©veloppement d'applications mobiles Android
  • Boostrap Framework
  • Canva
  • CSS
  • Google Analytics
  • Git Hub
  • HTML
  • Java
  • braze_logo

Freelance Projects

Over the past year, I returned to full-time studies, which also gave me the opportunity to take on a few exciting freelance projects. Here’s a look at the work I completed during this time.

lymco-ordi-mock-up

I managed the full development of Construction Lymco’s online presence. The project included creating a clean and professional WordPress website, developing their digital brand identity, and handling their Google and social media accounts. I also implemented a simple lead generation funnel adapted to the needs of the construction industry. The design, content, and performance were all aligned to reflect the company’s reliability and build trust with its target audience. This project helped Lymco improve its communication, attract new clients, and lay the foundation for a long-term digital strategy.

View site
eterno-construction-ordi-mock-up

I helped Eterno Construction Inc. build its full digital identity. From strategic positioning to the final website launch, every step was designed to reflect the company’s expertise and vision. The custom-built WordPress site focused on performance, clear messaging, and user experience. I also created a content structure optimized for search engines and built simple tools to make daily management easier for the client. This project increased visibility, unified their online presence, and made it easier to present their services to potential clients.

View site

My Added Value

Dual expertise in marketing and technology
With a background in both marketing and computer science, I understand customer strategy as well as technical execution.
360° project vision
From the initial idea to performance analysis, I stay involved at every step to ensure consistency, quality, and results.
Data-driven approach
Every decision is based on real data analysis to build campaigns that are targeted, efficient, and measurable.
Constant focus on new trends
I stay up to date on the latest developments in marketing, technology, and automation to always offer relevant and modern solutions.

Questions or want to know more about my profile?

Feel free to reach out through the contact form and I’ll get back to you as soon as possible.